Let's do it together
Problem - Reality check and experience
Small and medium sizes companies and individuals often do not have any experience with marketing and branding, content creation, marketing strategy and overall marketing activities. They do many things by themselves event they do not know how to id it "on the knee" and only when they find the time to do it in their busy schedule.
Most of my clients are small and medium sizes companies or individuals so I often experience situations when clients do not really know what they want or what they need. Many times they mistakenly think that for example a video is what their business needs to success but they did not think about other basic marketing activities. So in the end even the most beautiful video, photos, graphic banners will not bring expected results.
Reasons why this can happen is companies many times do not have a time to do it, do not have experienced and skilled people to do it and many time they think: we will manage it by ourselves "somehow", we will take some photos by ourselves "somehow", we will shoot some video by ourselves "somehow" or we will set up some paid campaigns by ourselves "somehow".
And then they are shocked and surprised that "somehow" is not working at all and there are not results. Then I often hear statements as: "social media marketing is not for us"... "we already tried that but it did not work"... and so on.
In the end there are only marketing expenses instead of marketing investment which should bring desired results after some time. Let's have a look on what you did, how you did it and then make final statements about it :)
Let's rather invest into marketing and do not spend just like that without any smart preparation, strategy and experiences.
Small and medium sizes companies and individuals often do not have any experience with marketing and branding, content creation, marketing strategy and overall marketing activities. They do many things by themselves event they do not know how to id it "on the knee" and only when they find the time to do it in their busy schedule.
Most of my clients are small and medium sizes companies or individuals so I often experience situations when clients do not really know what they want or what they need. Many times they mistakenly think that for example a video is what their business needs to success but they did not think about other basic marketing activities. So in the end even the most beautiful video, photos, graphic banners will not bring expected results.
Reasons why this can happen is companies many times do not have a time to do it, do not have experienced and skilled people to do it and many time they think: we will manage it by ourselves "somehow", we will take some photos by ourselves "somehow", we will shoot some video by ourselves "somehow" or we will set up some paid campaigns by ourselves "somehow".
And then they are shocked and surprised that "somehow" is not working at all and there are not results. Then I often hear statements as: "social media marketing is not for us"... "we already tried that but it did not work"... and so on.
In the end there are only marketing expenses instead of marketing investment which should bring desired results after some time. Let's have a look on what you did, how you did it and then make final statements about it :)
Let's rather invest into marketing and do not spend just like that without any smart preparation, strategy and experiences.
Solution - We will start from the basic
During our first free marketing consultation we will talk about basics of your business / project and I will ask you some basic questions so we will be able to move next and do the audit of marketing activities, analysis and prepare strategy. I will receive information about your products and services, your competition and your marketing activities so we will have basic for your next collaboration.
During our first free marketing consultation we will talk about basics of your business / project and I will ask you some basic questions so we will be able to move next and do the audit of marketing activities, analysis and prepare strategy. I will receive information about your products and services, your competition and your marketing activities so we will have basic for your next collaboration.
Marketing consultations
During our next consultations we will have a look at your marketing activities, strategy, new ideas and improvements. We will define next steps and start working on planning and preparation of marketing activities.
During our next consultations we will have a look at your marketing activities, strategy, new ideas and improvements. We will define next steps and start working on planning and preparation of marketing activities.
Marketing investment - Audit + Analysis + Strategy
We will discuss next steps and I will prepare audit of your marketing activities, competition analysis and strategy. It is very important to know what we want to achieve, what are the expectations, who are customers are, where we can find them and how we will reach them. It is also important to know what we do, how we do it, what could be done better, who is our competition - what they do / what they do not do and what we could start doing.
We will define the strengths and weaknesses, opportunities and threats on the market. We will have a look at your past marketing activities so we can see what did work, what did not work and what we can improve. We will also find prepare the whole strategy so we will exactly know what we are about to do, how we will do it and why we will do it.
We will discuss next steps and I will prepare audit of your marketing activities, competition analysis and strategy. It is very important to know what we want to achieve, what are the expectations, who are customers are, where we can find them and how we will reach them. It is also important to know what we do, how we do it, what could be done better, who is our competition - what they do / what they do not do and what we could start doing.
We will define the strengths and weaknesses, opportunities and threats on the market. We will have a look at your past marketing activities so we can see what did work, what did not work and what we can improve. We will also find prepare the whole strategy so we will exactly know what we are about to do, how we will do it and why we will do it.
Content creation
When we will finally know what we want to promote, how we want to communicate the brand and we will know to whom we want to communicate we can start to create content - photos, videos, graphic banners, campaigns and so on. We will prepare everything in same style to have consistent brand communication in one line with the strategy and overall branding. We will create content for social media posting, plan what to post and when to post and prepare content for paid campaigns.
When we will finally know what we want to promote, how we want to communicate the brand and we will know to whom we want to communicate we can start to create content - photos, videos, graphic banners, campaigns and so on. We will prepare everything in same style to have consistent brand communication in one line with the strategy and overall branding. We will create content for social media posting, plan what to post and when to post and prepare content for paid campaigns.
Paid / targeted campaings
Of course it is great to have a nice content as graphic, videos or photos but what is the point when we have it in smartphone or computer and nobody else can see it. Most important - our customers do not see it so we need to deliver it to them. Paid social media campaigns are currently one of the most effective ways how to target and reach your customers.
Thanks to possibilities and advanced settings in Facebook Business Manager we can set up the campaigns and target specific group of people based on age, location, interests and so on. So we can increase brand awareness, reach new customers and bring customers to your website or e-shop.
Then we will keep an eye on the campaigns, check results and manage it so we will have overview of everything. What results we achieved, how we can optimize it, what is attractive to our customers and what results we got.
Then we can adjust, improve and implement :)
Of course it is great to have a nice content as graphic, videos or photos but what is the point when we have it in smartphone or computer and nobody else can see it. Most important - our customers do not see it so we need to deliver it to them. Paid social media campaigns are currently one of the most effective ways how to target and reach your customers.
Thanks to possibilities and advanced settings in Facebook Business Manager we can set up the campaigns and target specific group of people based on age, location, interests and so on. So we can increase brand awareness, reach new customers and bring customers to your website or e-shop.
Then we will keep an eye on the campaigns, check results and manage it so we will have overview of everything. What results we achieved, how we can optimize it, what is attractive to our customers and what results we got.
Then we can adjust, improve and implement :)
Marketing consultancy, analysis, a few fresh ideas, strategy, offer, preparation
and we are ready to go! :)
Book your free marketing consultation.
and we are ready to go! :)
Book your free marketing consultation.
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